Comcast ditches CSN brand as it embraces NBC for sports networks

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Bye, bye CSN.

In a long-anticipated re-branding of its regional sports networks, Comcast Corp. says it will do away with the Comcast SportsNet name in Philadelphia and other Comcast cities and replace them with “NBC Sports” on Oct. 2.

Comcast SportsNet Philadelphia will now be called NBC Sports Philadelphia. There will be no other changes in post-game or post-game programming. In addition, TCN in Philadelphia — or formerly the Comcast Network — will be renamed the NBC Sports Network +.

The media giant has been leaning toward this switch since 2011 when it acquired NBCUniversal and folded the Comcast regional sports networks in Philadelphia, Chicago, Washington, Boston and other cities into the New York-based entertainment conglomerate. The brand realignment now puts the NBC sports networks on similar media footing to the Fox sports networks that also are scattered all around the U.S.

“We’re excited to complete the brand evolution of our remaining [regional sports networks], which will now include the iconic NBC Sports name on all of our networks,” said David Preschlack, president of NBC sports regional networks in New York. “This development is a reaffirmation of our continued commitment to provide the best, most compelling local sports coverage to our fans across the country.”

Published: August 23, 2017 — 10:07 AM EDT

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