A new blue replaces Crayola Crayon’s dismissed dandelion

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Crayola has a new color.


The Easton-based company announced it has a replacement for the Dandelion crayon, which was booted out of the box back in March.

The new color is a brilliant blue inspired by the discovery of YInMn Blue pigment in 2009 by scientists at Oregon State University. (The school’s colors, by the way, are orange and black.)


“Fans in North America have told us through previous polls and surveys that blue is their favorite color,”  said Melanie Boulden,  senior vice president U.S. and Global Marketing at Crayola.

“It’s truly an honor that our YInMn Blue pigment has inspired one of the most beloved instruments for creativity – a Crayola crayon,” said Mas Subramanian, the chemist at Oregon State University who headed up the research team that discovered the pigment.

And, there is a contest and prizes involved.

Crayola wants help naming the new color stick. Ideas can be submitted on the company website through June 2. 




On July 1, the list will be narrowed and consumers can vote on the top five names. The final decision will be announced in early September.  The new crayon will make its debut in late 2017, just in time for the  holidays.



















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1 Philadelphia

Philadelphia News & Search

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